ATLAS® increases its involvement in winter sports and supported the FIS Ski Jumping World Cup 2022 in Willingen from January 28 to January 30, 2022.
The brand presence at the World Cup included the gang in the run-out, the visibility on the start numbers and inflatables, as well as extensive promotion and activation rights.
"With the World Cup in Willingen, as a highlight shortly before the Olympics, we are focusing on popular and emotional events." said Hendrik Schabsky (CEO of ATLAS®). "The popularity and audience reach from the last World Cup weekend have confirmed us to continue this concept. Therefore, it will not be surprising, if we will also set impulses in the next winter sport season. After all, we are taking advantage of an industry-exclusive environment with top ratings."