As of the start of the 2018/2019 season ATLAS® is the official partner of Feyenoord Rotterdam. Feyenoord has been one of the largest football clubs in Dutch football for years and has won numerous Dutch Eredivisie titles. The club from the large seaport was shaped in its early days by industry and pursues the same values as ATLAS®.
“The partnership with the Dutch Cup winner gives us a great platform to emotionally inspire existing and new customers with our product portfolio and to also further expand the ATLAS® brand internationally," says Hendrik Schabsky, managing partner of ATLAS®. In addition to numerous communication and advertising measures, ATLAS® will initiate further joint projects together with representatives from Feyenoord Rotterdam.