BVB marketing director Carsten Cramer, Hendrik Schabsky, Managing Partner of Dortmund-based safety shoe specialist ATLAS®, and Borussia Dortmund’s CEO Hans-Joachim Watzke (from left to right) announce the extension of the BVB partnership at Signal Iduna Park. Photo: BVB

Borussia Dortmund and ATLAS®, Europe’s leading manufacturer of safety shoes, are continuing their partnership for two more years until 2019. The decision was announced by Hendrik Schabsky, Managing Partner of ATLAS®, and Borussia Dortmund’s CEO Hans-Joachim Watzke.

“We are delighted to continue our partnership with ATLAS®. Both of our traditional, Dortmund-based companies have served as symbols of total and steadfast commitment for many years,” says Hans-Joachim Watzke.


As a BVB partner, Dortmund-based safety shoe specialist ATLAS® is addressing new target groups and has the opportunity to further expand its brand recognition. “Thanks to its extremely wide reach, with almost 70 billion advertising contacts and worldwide TV reporting of over 5,600 hours per season, Borussia Dortmund is an attractive partner with whom we hope to further expand our brand recognition at both the national and international level,” says Hendrik Schabsky.

The partnership brings a package of benefits, including a range of custom communication channels at all Borussia Dortmund home games that will allow ATLAS® to boost its brand recognition. These include animations on video hoardings, advertising campaigns, and editorial incorporation into the BVB stadium magazine “Echt”, as well as logos on “Partner” boards in the stadium walkways and VIP areas.