ATLAS CEO Hendrik Schabsky on the “Normal Gets You Nowhere” podcast

Hendrik Schabsky was a guest on Melvin Lamberty’s podcast ‘Normal Gets You Nowhere’. The two share a passion for shoes, and they discuss this in the latest episode.

Among other things, they discuss the following topics:

- The move to Brazil, whilst the market was shifting towards Asia

- The fifth-generation family business: how Hendrik became CEO and how he continues to work alongside his father today

- Main shirt sponsor of the German national handball team, Champion Partner of Borussia Dortmund, and how this came about

- Hendrik’s other ventures and how he organises himself

- The challenges, including those relating to Germany as a business location

- The collaboration between ATLAS and BornOriginals 

- The sixth generation: How Hendrik views the future of the company and whether he, too, would like to familiarise his children with the business from an early age