ATLAS PARTNER DAYS 2026
From Copenhagen via Rotterdam and Brandenburg to Dortmund: the ATLAS PARTNER DAYS 2026 were a resounding success – characterised by inspiring discussions, valuable exchanges and a wealth of new ideas.
Alongside the face-to-face meetings on site, the panel discussions and presentations also provided special highlights. Among those taking part were Mark Schober and Saskia Lang from the German Handball Federation (DHB), as well as Florian Kringe, a BVB legend, and Benedikt Scholz from Borussia Dortmund.
Another highlight was Joey Kelly – extreme sportsman and ATLAS brand ambassador. With his inspiring insights into perseverance, team spirit and determination, he added a special touch to the event.
The presentations and talks in detail
Made by ATLAS – Credibility as a sales driver – Hendrik Schabsky, CEO, ATLAS
Hendrik Schabsky, CEO of ATLAS, opened the main programme of the event with a presentation on the power of the brand as a selling point. Under the title “Made by ATLAS – Credibility as a Sales Driver”, he highlighted how quality, origin and brand trust contribute directly to sales success.
Insoles as a performance enhancer – Vincent Hoursch, Managing Director, GetSteps
In his presentation, Vincent Hoursch, Managing Director of GetSteps, highlighted why foot health is about much more than just comfort. He explained how high-quality insoles act as a tangible performance booster – for wearers as well as for sales.
Laces are a thing of the past – BOA® has got the hang of it – Christian Heise, Product Specialist, BOA®
Christian Heise, Product Specialist at BOA®, presented the innovative quick-release fastening system that is replacing traditional laces. With the catchy title “Laces are a thing of the past – BOA® has got the hang of it”, he demonstrated how smart technology improves both comfort and safety in equal measure.
ATLAS Product Range: Spotlight on the latest collections – Markus Hülshoff, Senior Manager & Product Expert, ATLAS
Markus Hülshoff, Senior Manager and Product Expert at ATLAS, provided exclusive insights into the latest additions to the ATLAS product range. He presented the most recent ranges and explained what innovations customers can look forward to in the near future.
No Limits – Keynote by Joey Kelly – Joey Kelly, extreme sportsman & ATLAS brand ambassador
As an ATLAS brand ambassador and extreme sportsman, Joey Kelly delivered the evening’s keynote speech. Under the motto ‘No Limits’, he took the guests on a journey through his extraordinary experiences – and in doing so provided powerful insights into the themes of perseverance, focus and team spirit.
BVB & DHB: What defines elite sport, team culture and performance today – Florian Kringe & Benedikt Scholz, Borussia Dortmund | Mark Schober & Saskia Lang, German Handball Federation
Representatives of the German Handball Federation (DHB) – including Mark Schober and Saskia Lang – spoke about the parallels between elite sport and business success. Their presentation highlighted what team culture, commitment and shared goals mean in today’s world.
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