Product innovations on more than 1,200 square meters of experience space, a dedicated Expert Stage that provided a stage for premium guests such as Joey Kelly, Marie Hofmann or Luis Teichmann, plenty of space for sustainability and numerous FIT Corners: that was ATLAS® at the A+A.
From October 24-27, 2023, we were represented at the world's leading trade fair for safe and healthy working in Düsseldorf. As always, the focus this year was on personal exchange, but the ATLAS® brand experience extended far beyond the usual trade fair product presentations. For example, visitors shared their enthusiasm for the brand at the flowmould device, where they could have their own semi-orthopedic FIT INSOLES fitted in under four minutes - one of our focus product innovations of the year, for which our visitors even accepted longer waiting times. The new XT series impressed with its Gore-Tex EXTRAGUARD upper material, which withstands even the toughest working conditions - even in wet conditions. On the FLASH series, ATLAS® fans could admire the popular BOA Li2 twist closure attached to the side of the shoe for the first time. And the RUNNER series, now available in S3 standard, fascinated once again with its sneaker-like design that hardly reminds of a sturdy safety shoe.
Our product exhibitions were accompanied by an exciting stage program on our company's own ATLAS® Expert Stage. Industry celebrities such as agricultural influencer Marie Hofmann, adventurer Joey Kelly or paramedic, influencer and book author Luis Teichmann performed and shared how ATLAS® has changed and enriched their personal everyday lives.