A total of more than 125 sportswomen and sportsmen from over 45 nations came together at the Mühlenkopfschanze jumping hill in Willingen. The spectators, equipped with an ATLAS® flag, provided an impressive backdrop and a colourful sea of flags during World Cup weekend. ATLAS®'s brand presence at the World Cup highlight included among other things the advertising hoarding in the outrun area, the start numbers and extensive promotional activities on site.
“Our focus is on one of the most important sporting winter highlights, namely the World Cup in Willingen. We are particularly pleased that almost 50,000 people were there, to whom we were able to both make the ATLAS® brand known and accessible. The response and TV coverage from the last World Cup weekend have confirmed our decision to continue with this concept. It will therefore come as no surprise if we continue to generate more momentum in winter sports in the coming season. After all, we are using an industry-exclusive environment with top ratings,” says Hendrik Schabsky, CEO of ATLAS®.