ATLAS celebrates with the German national handball team!
The German national handball team wrote a piece of sporting history at the 2026 European Championships in Denmark. With outstanding team spirit, passion and a fight to the last second, the DHB team inspired the whole of Europe - and ATLAS was right in the thick of it as a proud main partner.
In the European Championship final against the hosts Denmark, the team won the silver medal in front of 15,000 spectators and millions of enthusiastic fans in front of their screens after a thrilling match - the greatest German handball success in ten years! Another milestone that shows: Germany is back at the top of Europe.
In addition to top sporting performances, ATLAS & the DHB team also achieved record ratings off the pitch: 7.96 million people watched the semi-final against Croatia with an impressive market share of 40.3 per cent. Germany was also thrilled by the final against Denmark: TV ratings reached a new high with 12.82 million viewers and a market share of 50.8 per cent, underlining the huge appeal of German handball. Thanks to the enormous media reach, we were able to achieve unique visibility and brand presence as the main partner with our logo prominently displayed on the jerseys.
"The passion and team spirit with which the DHB men have inspired Europe reflect exactly the values that ATLAS stands for.
We are proud to be the main partner of this team and to celebrate this success together!" says Hendrik Schabsky, CEO of ATLAS.
We would like to thank the entire DHB team for the thrilling matches, sporting highlights and many emotional moments. We look forward with confidence and enthusiasm to the future together and to the 2027 home World Cup!
ATLAS congratulates the German women's national handball team
for 2nd place at the Handball World Championship 2025
It is with great pleasure and pride that ATLAS congratulates the German women's national handball team on their impressive 2nd place at the Handball World Championship 2025!
What the team has achieved on and off the pitch in recent weeks deserves the highest respect and recognition. You have inspired millions of people, created unforgettable moments and raised the sport of handball in Germany to a new level.
The passion, the unwavering team spirit and the determination with which the DHB women performed in every game reflect exactly the values that ATLAS also stands for as a company. The team has not only impressed in sporting terms, but is also a role model for cohesion, fairness and belief in one's own strengths.
Hendrik Schabsky, CEO of ATLAS, explains:
"As the main partner of the German Handball Federation, it is a special honour for us to be part of this success story. The partnership with the DHB and in particular with our women's national team is more than just a sponsorship for us - it is an expression of shared values and goals. Team spirit, perseverance and the will to constantly set new standards unite us and make us capable of supporting each other. We are proud to have been able to accompany this development and congratulate the entire team, the coaching staff and everyone involved on this outstanding success. You have made history and left a lasting mark on German handball!"
We look forward to continuing our successful partnership and are convinced that many more great moments will follow.
The entire ATLAS team continues to stand firmly behind you and wishes you every success, strength and enthusiasm for the tasks ahead.
Congratulations - you are a great role model for German sport!
Dortmund, 17 December 2024 - The German Handball Federation is looking to the future with confidence and stability. The new main partnership with ATLAS starts on 1 January 2025. The DHB, which is based in Dortmund, and the family-owned company, which is also based in the Westphalian metropolis, have agreed to work together for the next three years.
Hendrik Schabsky, CEO of ATLAS, and DHB CEO Mark Schober recently signed the partnership agreement at the Dortmund shoe factory. "We share a common path," says Hendrik Schabsky. "The DHB has made impressive progress in recent years - with over 760,000 members and a steadily increasing relevance of handball, not least due to the Women's and Men's World Championships. This development fits perfectly with our own values: continuous commitment and consistency. Especially in the coming year, in which we will be celebrating our 115th anniversary, we see our partnership with the DHB as a strong sign of our shared visions and successes."
f.l.t.r.: Mark Schober (DHB Chairman of the Board), Clara Woltering (former German handball player handball player), Hendrik Schabsky (CEO ATLAS), Alfred Gislason (German national handball coach)
From the new year, ATLAS will primarily be seen on the men's and women's national jerseys. In addition, ATLAS will utilise the digital and physical presence around the home international matches and activate the partnership via social media communication. This will address aspects such as internationality, digitalisation and sustainability. However, the focus is initially on a successful start to 2025 and the sporting highlights.
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“We share a passion for handball and ATLAS is a partner that not only lives our values, but also embodies a combination of tradition and progress. I am convinced that we will grow together in the coming years and put the sport of handball on an even more stable footing - whether on the pitch or beyond. With such a strong partnership, we have the best prerequisites for moving safely and steadily into the future.”
ATLAS CEO Schabsky is full of anticipation: “We are looking forward to the first international matches in Flensburg and Hamburg and the Men's World Cup that will immediately follow. Another highlight will be the Women's World Cup in December 2025, especially the main round and the quarter-finals in Dortmund's Westfalenhalle.”
