In the European Championship final against host Denmark, the team fought hard in front of 15,000 spectators and millions of enthusiastic fans watching on TV to win the silver medal after a thrilling match – Germany's greatest handball success in ten years! Another milestone that shows Germany is back at the top of European handball.
In addition to top sporting performances, ATLAS & the DHB team also achieved record figures off the field: the semi-final against Croatia was watched by 7.96 million people, with an impressive market share of 40.3 percent. The final against Denmark also thrilled Germany: TV ratings reached a new high with 12.82 million viewers and a market share of 50.8 percent, underlining the enormous appeal of German handball. Thanks to the enormous media coverage, we were able to achieve unique visibility and brand presence as the main partner, with our logo prominently displayed on the jerseys.
"The passion and team spirit with which the DHB men have inspired Europe reflect exactly the values that ATLAS stands for.
We are proud to stand alongside this team as their main partner and celebrate this success together," says Hendrik Schabsky, CEO of ATLAS.
We would like to thank the entire DHB team for thrilling games, sporting highlights, and many emotional moments. We look forward to our shared future and the 2027 World Cup on home soil with confidence and enthusiasm!
Foto: kolektiff/DHB
