ATLAS CEO Hendrik Schabsky on the DIGITALWERK podcast

What makes a safety shoe a genuine brand?

In the latest episode of the DIGITALWERK podcast, Hendrik Schabsky – a fifth-generation CEO – talks about ATLAS’s journey: from a long-established manufacturer to a premium European brand that consistently combines safety, comfort and design.

The conversation covers, among other things, why ‘Made in Dortmund’ remains a clear quality and competitive factor for ATLAS, how ATLAS, with its own production facility in Brazil, is consciously focusing on control and responsiveness in the supply chain – and why modern safety footwear today takes its cue from the sports footwear industry when it comes to fit, breathability and comfort.

Hendrik Schabsky also provides insights into future developments – from 3D scanning and digital foot measurement to 3D-printed insoles – and speaks openly about the operating environment for small and medium-sized enterprises in Germany.